Crossix is a member of the NAI and our solutions are fully compliant with the NAI Code of Conduct.
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Veeva Crossix HCP Segments
Serve digital ads to target HCPs wherever they are—on both professional and consumer sites—and
reach them across their many personal and professional devices.
Precise Targeting
Leverage your own HCP target list or Crossix’s specialty and sub-specialty HCP segments
Efficiency
Scale the reach of your HCP advertising campaigns while reducing media waste
Flexibility
60+ integrated DSPs, DMPs, and publishers allow for media versatility
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
AdWeek: Companies Rally Around Ad Council for COVID-19 Campaigns
Crossix has made its audience targeting segments available on a pro bono basis to organizations to help deliver targeted COVID-19 messaging.
Privacy-safe Targeting is Non-negotiable
By Ashley Slavik, Chief Privacy Officer, Veeva
Crossix POV: NAI Guidelines and Personalized Advertising
Understanding the NAI guidelines for targeted digital campaigns.
The Future of Audience Targeting for Health Brands
Read the ebook to learn more about the activation of digital advertising campaigns.
Crossix Joins the Network Advertising Initiative (NAI)
Formalizes relationship with the leading self-regulatory group for digital advertising.
The Future of Audience Targeting for Health Brands Webinar
Listen to leaders from Crossix, Novartis and the NAI discuss privacy-safe audience targeting.
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.