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Precision Healthcare Marketing, at Scale

Better plan, activate, and evaluate your DTC and HCP marketing campaigns.

COVID-19’s impact on health and media behaviors.
See the trends
Why Crossix?
Measure & Optimize
Activate
Segment & Plan

Improve Marketing Effectiveness with Veeva Crossix

Leverage modern, privacy-safe solutions across the marketing cycle – from segmentation and targeting to measurement and optimization.

Plan Based on
Data-driven Insights

Leverage the industry’s most comprehensive
network of connected health and non-health
data to gain a holistic view of your target
patients and HCPs. Learn more

Activate Precise Patient
and HCP Media Campaigns

Reach your target health audiences more effectively across media channels. Learn more

Measure and Optimize

Evaluate audience quality, health behavior and sales impact to improve marketing performance. Learn more

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Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how to use data to transform the world of health and wellness.
Using Data for Better Health Outcomes Learn how to use data to transform the world of health and wellness.
Sarah Caldwell shares her perspective on how marketing leaders are adjusting post-COVID.
What's Next Post COVID-19: The Next Normal Sarah Caldwell shares her perspective on how marketing leaders are adjusting post-COVID.
Sarah Caldwell discusses the future of digital marketing in PM360.
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles Sarah Caldwell discusses the future of digital marketing in PM360.
Ashley Slavik, Chief Privacy Officer & Lead Data Counsel, discusses how pharma marketers can ensure their measurement approach is NAI-compliant.
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy Ashley Slavik, Chief Privacy Officer & Lead Data Counsel, discusses how pharma marketers can ensure their measurement approach is NAI-compliant.
Sarah Caldwell, general manager, Crossix Analytics, discusses the evolving relationship between patients and doctors and how patient needs will continue to change in 2021.
Health Consumerism is on the Rise Sarah Caldwell, general manager, Crossix Analytics, discusses the evolving relationship between patients and doctors and how patient needs will continue to change in 2021.
Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Veeva Wins PM360 Innovative Product Award Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?

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