Cardiology Device Company Accelerates Content Approvals by 40% While Doubling Content Volume

Speeding marketing content creation, review, and distribution.

This medtech company’s mission depends on bringing the most advanced and innovative technology to patients and physicians — and that can only happen if they are able to get the word out about products in the most efficient and impactful way possible. While technology plays a key role in this process, as the marketing operations team found out, having the right training and enablement is equally important to delivering relevant content with speed and agility.

The right tool but not enough traction

When Advertising and Promotional Compliance Manager joined the company its ability to get this messaging out was hampered by its content management capabilities.

Although the company had installed Veeva Vault PromoMats, which would enable it to gain control of its digital assets and medical, legal, and regulatory (MLR) review process, the life sciences content management system wasn’t being used to its full potential.

“We bought a best-in-class solution, however, were only using the base capabilities.”

Implementing Vault PromoMats became the standard for employees and the approved external users they work with, such as outside agencies, contractors, designers, and videographers.

Even their customers and consumers can access a range of content from the medtech leaders’ online academy, which provides self-guided online training for cardiac interventional specialists and patient care providers through an integrated ecosystem with Vault PromoMats at the center.

“The bottom line is that Vault PromoMats keeps everyone communicating across the team, and when that’s happening, we can all see what content is most relevant to our customers.” – Advertising and Promotional Compliance Manager

Accelerating content creation

As a result of the uptake in Vault PromoMats users, the company’s commercial content has more than doubled, while the approval time for that content has decreased significantly—from 4.9 days in 2020 to 2.9 days in 2021. This is attributed to the ease of use and single system enabling company-wide efficiencies for regulated content management and distribution.

“Now it’s easy to stay one step closer to customers. Each week, we look at clinical papers and decide what content is important to include in our promotional materials, and how we can localize for different regions and countries. The ability to report on substantiated claims linked to promotional material ensures we stay compliant while we continue to invest in our product value and messaging. The bottom line is that Vault PromoMats keeps everyone communicating across the team, and when that’s happening, we can all see what content is most relevant to our customers,” explains the company’s Advertising and Promotional Compliance Manager.

Indeed, one cannot underestimate the competitive advantage this seamless communication confers to members of the field team, who now know that all the presentations, videos, printed materials, photographs, logos, and more that they share with healthcare professionals (HCPs) and patients contain the latest fully approved content.

This not only strengthens brand messaging, it also fuels the company’s growth globally, as the team finds new ways to leverage the rapidly growing library of compliant, current content.

Best of all, using Vault PromoMat’s business objects and adjacent technology integration means that when something changes in Vault, that change is reflected in all the applications that make use of the information (including in PowerPoint presentations, videos, and more).

Building efficiencies with Vault PromoMats

At the end of the day, the statistics speak for themselves. Since fully adopting Vault PromoMats, the company has seen:

The right tool but not enough traction

As the device company continues its journey with Vault PromoMats, they expect users to find new ways to leverage the solution. As an example, they pointed to the explosion of videos that resulted from the COVID-19 pandemic, which forced the company to take their in-person customer case sessions online in live-streamed video.

While the medtech company initially had to upload the videos to a distribution package because they were too big to view, the company can now upload them directly to Vault, where they can then be reviewed and approved through the MLR process.

Now leveraging all capabilities of Vault PromoMats across the organization, they can tackle further content optimization efforts at full speed.