April 28 – 30, 2025

Agenda

Monday, 28 April
6:00 — 9:30 CT
Join us for a Welcome Reception 6-7pm on the sixth floor foyer followed by dinner 7-9:30 pm in the Grand Ballroom at the Hilton Austin.

Tuesday, 29 April
7:30 — 8:30 CT
Networking Breakfast

8:10 — 8:30 CT
Innovation Theater - Regulatory Intelligence

8:45 — 9:30 CT
Opening Keynote

9:45 — 10:45 CT
Learn how Terumo became more efficient with a unified Clinical Platform, and worked closely with Veeva product teams to develop a streamlined solution for DICOM image management. They will share how they were able to prioritized after their needs shifted, and then standardized processes within Veeva eTMF, CTMS, and EDC.
Jason Parsell
Sr. Manager, Clinical Data Management
Terumo
Hear how Alcon satisfied UDI requirements with a successful Veeva RIM implementation, including best practices for establishing a EUDAMED UDI process and additional business benefits beyond regulatory compliance.
Leane Hinds
Manager, Regulatory Intelligence, Product ID
Alcon
Proactive risk management is key to a quality-driven culture. Discover how leading medtechs are taking a structured, risk-based decision-making approach to enhance accountability, embed risk awareness, and align processes with quality standards.
David Wild
Global Clinical Affairs, Director of Digital Solutions
BD
Michael Jacene
VP of Quality
Smith+Nephew
Discover how leading medtechs streamline product adoption through seamless collaboration between marketing, medical, and sales. These leaders will provide insights on industry trends, current best practices, and how to strenghten cross-functional teamwork.
Billy Stinnette
Associate Director, Material Review
Exact Sciences
Hear how leading medtech companies are unlocking value through operational tactics like business case definition and ongoing value realization projects. We'll also review how to prioritize strategic business objectives within your technology transformation roadmap.

10:45 — 11:30 CT
Connect Break

11:00 — 11:20 CT
Innovation Theater - Quality Risk Management

11:30 — 12:15 CT
Hear how an innovative medtech company streamlined study management, reduced administrative overhead, and fostered seamless collaboration across trial teams by adopting Veeva CTMS. They'll also review how improving clinical processes enabled them to make better data-driven decisions
Alcon will share how they are meeting key study milestones and prioritizing site relationships for a patient-centric approach to clinical trials with Veeva eCOA. They'll also explain how they unified operations and data to accelerate new product implementations.
Brandy Bridges
Group Head, Systems and Standards
Alcon
Scaling regulatory solutions to a global audience can be met with adoption challenges and cultural resistance. Hear how a leading medtech structured their RIM implementation in strategic phases, supported by change champions and a full change management program.
Larry Litle
Sr. Director Global Regulatory Affairs
Independent Consultant
Medtech is seeing strong deal activity with many companies planning growth through acquisition. Hear how leading medtechs are exploring the role of quality in the deal continuum, from risk mitigation to post-transaction agility, and insights around integrating quality systems for successful mergers and acquisitions.
Hear how an innovative medtech builds hyper-personalized marketing materials with the support of a unified platform. They'll explore innovative strategies for driving digital transformation and practical insights to help other companies get started.
Derrick Greene
Director, Marketing Content and Operations
Fresenius Medical Care
Join chief medical officers from Sequel and other leading medtech companies for a discussion on how medical affairs teams can drive additional value, tackle new challenges, and shape the future of medtech. Explore key trends, unmet needs, and the strategic impact of medical affairs on the industry.
Joanna Mitri, MD, MS
Chief Medical Officer
Sequel Med Tech

12:30 — 1:15 CT
Transitioning from point solutions to a unified clinical operations platform requires a long-term strategy and effective business case. Hear the unique approaches of three medtech companies that implemented Veeva eTMF and CTMS to automate processes and ensure audit-readiness.
In vitro diagnostics leaders will share how they are evolving to keep pace with increasingly large and complex clinical studies.
Industry leaders and innovative medtechs will discuss how regulatory intelligence programs can streamline key information. Discover use cases for optimizing these programs and tips to drive greater business value.
Cardinal Health will share how recall modernization is reshaping field action responses to patient safety concerns. Learn how technology, improved communication, and patient-centered strategies are enhancing recall management to create safer environments.
Janna Parks
VP, Quality Compliance & Governance
Cardinal Health
A leading medtech will share their approach to AI in marketing including implications for technology, people, and processes. They'll also review tangible use cases for the exciting advancements that we've seen in recent years.
Jay Krishna
Global IT Director, Business Functions and AI
Baxter International
Learn how a high growth medtech organization built a unique KOL strategy and go-to-market plan leveraging Veeva Link Key People. They'll share how they overcame enterprise-wide challenges and are now leveraging new data across the entire organization.

1:15 — 2:30 CT
Networking Lunch

2:10 — 2:30 CT
Innovation Theater - Image Management

2:45 — 3:30 CT
Learn how a unified clinical ecosystem seamlessly connects patients, sites, and sponsors. This end-to-end demo showcases how to simplify and standardize across clinical operations, EDC, CDB, eCOA and Image management.
Learn how a leading medtech is improving regulated marketing content review and approval by leveraging AI connections and partnerships. You'll also hear how they are driving claims adoption throughout the organization and using GenAI engines to accelerate personalized and compliant content production.
Hear about the most recent and upcoming Veeva Quality Cloud features across QualityDocs, QMS, and Training, as well as a detailed roadmap for optimizing the overall Veeva Quality experience.
A leading medtech will share how they leverage medical communications and inquiries, which can often go overlooked in medtech, to drive organizational success. They'll also explore how they manage these hidden assets to enhance collaboration with patients and doctors alike.
Learn how the Vault Platform is evolving to support medtech customers across all domains. We'll review recent highlights around user productivity and scalability along with cross-functional connections to maximize value.

3:45 — 4:30 CT
Learn about recent releases, upcoming planned features, and new functionality across eTMF, CTMS, Payments, Site Connect, and Study Training including risk-based sampling, site responsibility tracking, and training matrix review.
Establishing high data integrity and transparency is critical to increasing speed to market. Learn how LifeNet Health leveraged Veeva EDC to speed study development and streamline data collection to gain product approvals faster and more efficiently.
Kimberly Dorsch
Vice President, Global Clinical Affairs
LifeNet Health
Hear about the most recent and upcoming Veeva RIM features across Registrations, Submissions, Publishing, and Archive, as well as a detailed roadmap for optimizing the overall Veeva RIM experience.
Discover how Alcon and GRAIL are driving success with a holistic approach to the adoption of the Veeva Quality Cloud. Learn how partnership, communication, and prioritization contributes to ongoing success.
Ryan Nugent
Associate Director, Digital QARA Systems
Alcon
Robin Farmer, Ed.D
Sr. Director Compliance Operations Records and Education
GRAIL
See the latest Veeva PromoMats content innovations to simplify the user experience, increase speed, and enable reuse with modular content.
See the latest features and capabilities of Veeva Medical, including MedComms, MedInquiry, and Link Key People.

4:30 — 5:30 CT
Connect Break

4:40 — 5:00 CT
Innovation Theater - MLR Bot

5:10 — 5:30 CT
Innovation Theater - Link

6:30 — 10:30 CT
Evening Event

Wednesday, 30 April
8:00 — 9:00 CT
Networking Breakfast

8:30 — 8:50 CT
Innovation Theater - Quality Audit Room

9:00 — 9:45 CT
Discover how a leading medtech unified clinical operations with the implementation of Veeva eTMF. They'll also share how they worked with Veeva Business Consulting to establish a long-term change management strategy to standardize global clinical processes.
Hear about the latest releases, upcoming features, and new functionality across EDC, CDB, and eCOA, including data loader and imaging.
There is increasing interest in AI use cases for medtech regulatory and quality affairs, but can AI really replace humans on core tasks? This panel will explore how medtechs are thinking about AI tools, governance, and potential benefits as part of broader digital transformation initiatives.
In this session, Veeva experts will explore the groundwork for better content performance and marketing ROI. They'll also review foundational concepts on metrics, measurement, and content optimization to improve utilization and user engagement.
Veeva experts will share a comprehensive framework for measuring the impact of medtech medical affairs teams including key building blocks for assessing performance, demonstrating value, and guiding strategic decision-making.

10:00 — 10:45 CT
Diverse clinical trials are essential for developing safe and effective treatments for all populations. Learn how two leading medtechs are using the Veeva Clinical Platform to enable diversity in clinical trials.
Ali Massoud
VP, Clinical Affairs
Exact Sciences
Maria Restrepo, Ph.D.
Program Director, Diversity in Clinical Trials
Medtronic
Paul Swift
Head of RA/CA, Americas
Carl Zeiss Meditec
With regulatory information distributed across multiple siloed systems, this leading medtech took a phased approach for migrating data into Veeva Registrations. Learn how they built upon early wins, reports, and measurements to set up for future success.
Creating a culture of quality requires aligning leadership vision with employee engagement. Learn how leading medtechs are fostering collaboration, accountability, and innovation to drive excellence and inspire teams across the enterprise.
Peter Shearstone
Vice President, Global Quality & Regulatory Affairs
Thermo Fisher Scientific
Expanding products into global markets requires a strategic, collaborative approach that enables cross-functional teams to navigate complex market challenges. Hear from industry leaders on strategies, lessons learned, and innovative approaches to delivering successful product launches in dynamic global markets.
Two leading medtechs will discuss the role of safety within medical affairs, including tips for modernizing medical processes and operations to align with the latest requirements.
Improve your organization's visibility into operational processes, application usage, and KPIs with Vault reports and dashboards. Learn about Vault reporting's core tools and how to use them to convert an idea for a metric into an actionable dashboard.

10:45 — 11:30 CT
Connect Break

11:00 — 11:20 CT
Innovation Theater - Study Startup Feasibility

11:30 — 12:15 CT
Closing Keynote

12:15 — 1:30 CT
Networking Lunch

1:00 — 1:20 CT
Innovation Theater - Scientific Communication Platform

1:30 — 3:30 CT
Clinical Operations Community Meeting
Clinical Data Community Meeting
Regulatory Community Meeting
Quality Community Meeting
Commercial Content Community Meeting
Medical Affairs Community Meeting