Crossix Prime Segments

Reach Your Most Qualified
Audience in a Privacy-Safe Way

Veeva Crossix Prime Segments deliver targeted advertising to patient populations with a higher likelihood to start on therapy.

Announced 2023 Status Early Customers 11-50

Veeva Crossix Prime Segments | Precise Health Audiences

Learn how the Network Advertising Initiative guidelines protect patient privacy

Custom-built audience segments
for precision targeting

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Veeva Crossix Prime Segments are custom-built segments to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Veeva Crossix Reach Segments.

Why Crossix Prime Segments

Reach highly qualified health audiences

Engage your most valuable patients

Prime Segments are smaller in scale and deliver an audience 10x more qualified than scale segments.

Reach patients where they are

Activate across all major digital publishers, walled gardens, targeted TV, and programmatic platforms.

Improve the patient experience

Deliver tailored content across channels and devices to custom-developed audience segments.

Customer Success

Trusted by leading biopharma companies

“In our initial campaigns, Crossix Prime Segments reached consumers about five times more qualified than our existing scale segments.”

Ari Shenkman, Director of Programmatic, North America

Havas Media Group

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“The Crossix Audiences have driven 4x better targeting multiples, ensuring our campaigns are super effective.”

Glenniss Richards, Senior Director, Digital Media Activation

Bayer

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“By using Veeva Crossix Prime Segments we have been able to reach much more precise patient populations in our targeted campaigns."

Crossix

Crossix Prime Segments

Reach Your Most Qualified
Audience in a Privacy-Safe Way

Announced 2023 Status Early Customers 11-50

Learn how the Network Advertising Initiative guidelines protect patient privacy

Overview