Veeva Crossix

Gain Full Visibility into
Customer Engagement

View field force data and marketing insights in one
platform to better assess impact across channels.

Veeva CRM Boost

HCP engagement data from Veeva CRM, the industry’s leading field force management software, is now available in the Crossix suite of measurement applications.

A comprehensive view of field force and marketing efforts

Understand how personal and non-personal promotion work together to drive HCP education and prescribing.

Link HCP engagement to DTC campaigns

Optimize consumer campaigns to drive patients to field-engaged HCPs.

Free for Crossix customers using Veeva CRM

Enables senior leadership to measure, track, and optimize integrated marketing efforts.

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Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.
Bayer Leverages Patient Marketing Data to Drive HCP Engagement Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.
Hear how Bristol Myers Squibb is leveraging data to connect marketing touchpoints with Veeva Crossix.
Bristol Myers Squibb: Unified Marketing Measurement Approach Hear how Bristol Myers Squibb is leveraging data to connect marketing touchpoints with Veeva Crossix.
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Bringing Patient Data into Your Omnichannel Strategy Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach
Crossix Privacy Notice for Consumers Opt-out of Crossix Advertising and Measurement Products

Interested in learning more about how Veeva Crossix can move your business forward?

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