Veeva Crossix Consumer Digital
Improve Direct-to-Consumer
Advertising and Website Performance
Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.
Announced 2014 Status Mature Customers11-50
![Veeva Crossix Consumer Digital | DTC Campaign Measurement](/wp-content/uploads/2024/03/product-detail-hero-crossix-consumer-digital@2x.png)
New Insights Support the Rise in Multicultural Initiatives
Overview
Maximize the effectiveness of your digital marketing campaigns
![](https://www.veeva.com/wp-content/uploads/2023/07/product-page-image-veeva-crossix-consumer-digital-site.png?v=1)
Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Why Crossix Consumer Digital
More effective patient engagement
Customer Success
Trusted by leading biopharma companies
![Acadia](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Acadia-Color-TransparentBG@2x.png)
![Alkermes](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Alkermes-Color-TransparentBG@2x.png)
![Apellis](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Apellis-Color-TransparentBG@2x.png)
![Arcutis](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Arcutis-Color-TransparentBG@2x.png)
![Axsome](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Axsome-Color-TransparentBG@2x.png)
![Bayer](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Bayer-Color-TransparentBG@2x.png)
![BioCryst](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Biocryst-Color-TransparentBG@2x.png)
![Boehringer-Ingelheim](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-BoehringerIngelheim-Color-TransparentBG@2x.png)
![Endo](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Endo-Color-TransparentBG@2x.png)
![Ferring](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Ferring-Color-TransparentBG@2x.png)
![GBT](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-GBT-Color-TransparentBG@2x.png)
![Gilead](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Gilead-Color-TransparentBG@2x.png)
![GSK](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-GSK-Color-TransparentBG@2x.png)
![Halozyme](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Halozyme-Color-TransparentBG@2x.png)
![Horizon](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Horizon-Color-TransparentBG@2x.png)
![Idorsia](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Idorsia-Color-TransparentBG@2x.png)
![Indivior](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Indivior-Color-TransparentBG@2x.png)
![Intra-Cellular](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-IntraCellular-Color-TransparentBG@2x.png)
![Janssen](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-JohnsonandJohnson-Color-TransparentBG@2x.png)
![Kyowa-Kirin](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-KyowaKirin-Color-TransparentBG@2x.png)
![Otsuka](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Otsuka-Color-TransparentBG@2x.png)
Resources
Explore and Learn
Read the article
Hear from Sarah Caldwell and other experts on the impact of connected TV
![](https://www.veeva.com/wp-content/uploads/2020/08/Article_PM360%20Expert%20on%20Call%20TV%20is%20Getting%20a%20Measurement%20Makeover.png)
Learn more
4 Tips for Thriving in the Evolving Digital Advertising Landscape
![](/wp-content/uploads/2024/06/4-tips-for-thriving-in-the-evolving-digital-advertising-landscape-340x240-1.png)
Read blog
New insights support the rise in multicultural initiatives
![](/wp-content/uploads/2024/01/new-insights-support-the-rise-in-multicultural-initiatives-1.png)
Read case study
Takeda combines top-down and bottom-up marketing measurement
![](/wp-content/uploads/2024/01/Takeda-Combines-Top-Down-and-Bottom-Up-Marketing-Measurement.png)
Read case study
How Havas Media Network brings analytics upstream
![](https://www.veeva.com/wp-content/uploads/2023/11/Havas-How-to-Make-the-Most-Out-of-Your-Media-Investment-with-Integrated-Analytics-2.png)
View infographic
Trends in HCP and DTC marketing
![](https://www.veeva.com/wp-content/uploads/2023/09/trends-in-hcp-and-dtc-marketing-2.png)
Read report
2023 trends in HCP omnichannel engagement
![](https://www.veeva.com/wp-content/uploads/2023/05/crossix-hcp-omnichannel-engagement-trends-report.png)
Read case study
Bayer leverages patient marketing data to drive HCP engagement
![](https://www.veeva.com/wp-content/uploads/2023/07/Bayer-Leverages-Patient-Marketing-Data-to-Drive-HCP-Engagement.png)
Watch video
How Crossix connects person-level data in a privacy-safe way
![](https://www.veeva.com/wp-content/uploads/2020/09/Safemine-Video.png)