Veeva Crossix Consumer Digital
Improve Direct-to-Consumer
Advertising and Website Performance
Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.
Announced 2014 Status Mature Customers11-50

New Insights Support the Rise in Multicultural Initiatives
Overview
Maximize the effectiveness of your digital marketing campaigns

Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Why Crossix Consumer Digital
More effective patient engagement
Customer Success
Trusted by leading biopharma companies





















Resources
Explore and Learn
Read blog
Take the Guesswork out of Marketing Measurement

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Sanofi: omnichannel excellence across HCP and DTC marketing

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Building a modern foundation for marketing analytics

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4 Tips for thriving in the evolving digital advertising landscape

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Crossix Measurement Suite Innovation Guide

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Genentech: Using data to reach patients more efficiently

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Takeda combines top-down and bottom-up marketing measurement

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UCB: Using marketing analytics to support launch success

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Bayer leverages patient marketing data to drive HCP engagement
