Veeva Crossix Data Platform
The Industry’s Largest Connected Health, Media, and Consumer Data Network
World-class technology platform built for the development and delivery of large-scale patient data and analytics.
Read the Pulse report: Closing the gap: new science, new HCP expectations
The Industry’s Most Comprehensive Data Network
Our modern approach to analytics uses technology to combine large-scale data sets in a privacy-safe way. The Crossix Data Platform includes Rx, clinical, claims, consumer, hospital, media data, and more, representing more than 300 million health lives.
300M+
US patients
99%
of all US HCPs
60B
prescription and medical records
Our Data at a Glance
Prescriptions
- Patient (age, gender, geo)
- Rx (date, product, quantity, number of refills)
- Prescriber (HCP/specialty, office visit, date)
- Cost (payment type, payer info)
- Pharmacy (specialty payer/payer type)
Clinical and EHR
- Medical history (treatment history, doctor visits)
- Patient (BMI, weight, blood pressure, cholesterol level, diagnosis)
- Physician notes
- Lab and test results
- Real-World Data (RWD)
Medical Claims
- Diagnosis
- HCP administered drugs (injections, vaccinations, intravenous drugs)
- Procedures
Specialty and Mail Order
- Drugs distributed through specialty pharmacies
- Pharmacy information (specialty payer/payer type)
- eRx information
Hospital and Patient
- Drugs, diagnoses, tests, labs and procedures conducted in hospital/inpatient setting
- Re-hospitalization
- Longitudinal linkage of outpatient and inpatient treatment
Media and Marketing
- TV (set-top box data)
- Print (subscriptions)
- Digital advertising (cross-internet, publishers)
- POC (HCP offices)
- EHR/HCP messaging (EHR companies)
- CRM systems (client’s database vendors)
- Sales activity (client sales calls)
Consumer Demographics
- Demographics (age, race, profession, marital status, gender, geo, children in HH, education)
- Financials (credit cards, investments, income, home value)
Interests and Activities
- Interests (health interests, travel, pets, social network activity, hobbies)
- Activities
Purchasing Behavior
- Media preferences (propensity to buy over certain channels – internet, mail, phone, TV, etc)
- Buying and shopping activity
Industry Insights
Explore and Learn
Read the report
Closing the gap: new science, new HCP expectations
Learn more
Crossix Measurement Suite innovation guide
Learn more
Top biopharma brands reach audiences 10X more qualified with Veeva Crossix Prime Segments
Learn more
New insights support the rise in multicultural initiatives
Read the blog
Building a modern foundation for marketing analytics
Read the report
The data and methodology powering the Veeva Crossix Data Platform
