Veeva Crossix HCP Digital
Measure and Optimize HCP
Websites and Digital Advertising
Understand the audience quality of visitors to your HCP website, and
connect HCP digital advertising to prescribing behavior.
Announced 2017 Status Mature Customers 11-50
Brands that coordinate HCP marketing and field activity increase marketing effectiveness by 23%
Veeva Crossix HCP Digital is the leading analytics application for measuring and optimizing HCP non-personal promotion and brand websites. It helps advertisers and agency partners measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix HCP Digital measures outbound online media, such as display, third-party programs, and eNewsletters, along with inbound traffic to websites from paid/organic search and social media. Audience data can be filtered by HCP specialty, target segment/decile, detailing, publisher, and more.
Sales and marketing can align with a shared view of HCP promotional activity via CRM integration.
Why Crossix HCP Digital
More effective HCP digital engagement
Customer Success
Trusted by leading biopharma companies
Resources
Explore and Learn
Read blog
Take the Guesswork out of Marketing Measurement
Read report
Closing the gap: new science, new HCP expectations
Read more
Sanofi: omnichannel excellence across HCP and DTC marketing
Read case study
Takeda combines top-down and bottom-up marketing measurement
View infographic
Crossix Measurement Suite Innovation Guide
Learn core requirements
5 things to look for in a marketing analytics partner
Read interview
Bayer omnichannel marketing best practices
Read article
Bringing patient data into your omnichannel strategy
Learn more
Building a modern foundation for marketing analytics
