Veeva Crossix

Direct Data Integrations
from Leading Platforms

Access more robust marketing analytics
without relying on third-party cookies.

Veeva Crossix 1st Party Connect

With direct feed integrations, marketers will have continuous, comprehensive metrics to measure and optimize their media investments across channels.

Measure Traditional and Non-Traditional Media Channels

Veeva Crossix has established relationships with more than 90 publishers and partners, across digital and mass media channels.

Eliminates Dependence on Third-Party Cookies

Campaigns measured by Veeva Crossix are already cookieless. Today, more than 75% of media impressions in Crossix Measurement do not rely on tags or third-party cookies.

Channels We Measure

Digital

Connected TV

OTT

Linear TV

Digital Audio

Radio

Applications

Endemic

Out of Home

Print

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Best Practices for Cross-Screen Measurement Industry leaders discuss changes in the industry and how pharma marketers are adapting.

Streaming’s share in the digital media mix has tripled in the last three years as biopharma marketers follow their audiences.

Focus on: Connected TV Streaming’s share in the digital media mix has tripled in the last three years as biopharma marketers follow their audiences.

Learn how to use data to improve advertising performance despite disruptions like cookie deprecation.

4 Tips for Thriving in the Evolving Digital Advertising Landscape Learn how to use data to improve advertising performance despite disruptions like cookie deprecation.

Learn more about how the Crossix Data Platform was purpose built to protect privacy.

The Data and Methodology Powering the Veeva Crossix Data Platform Learn more about how the Crossix Data Platform was purpose built to protect privacy.

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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix Privacy Notice for Consumers Opt-out of Crossix Advertising and Measurement Products