Veeva Crossix HCP Segments
Reach Your Most Valuable Prescribers
with HCP Audience Targeting
Engage HCPs through all major consumer and professional digital publishers
and programmatic platforms.
Announced 2017 Status Mature Customers 11-50
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Overview
Engage prescribers where they are
Veeva Crossix HCP Segments help brands reach specific healthcare professional audiences through digital, social media, and audio channels.
HCP Segments can be defined by:
- HCP specialty
- A customer’s own HCP target list
- A custom set of HCPs based on diagnosing and prescribing behavior