Veeva Crossix
Improve Marketing Effectiveness
with Veeva Crossix
Leverage modern, privacy-safe analytics to better target and measure HCP and patient marketing.
Learn how Genentech uses data to deliver impactful messaging to the right HCPs and patients
Activate and evaluate marketing performance
Reach qualified health audiences across media channels and measure the impact of advertising on health behavior.
Crossix Measurement Suite
Connect Marketing to Health Outcomes
Measure and optimize HCP and patient marketing based on the metrics that matter most—patient behavior.
Crossix Audience Segments
Reach HCPs and Patients Across Channels
Privacy-safe solutions to engage target audiences across digital, programmatic, social media, and targeted TV.
Prime Segments
Custom-built segments to reach precise health audiences.
Reach Segments
Deliver advertising to key health consumers.
HCP Segments
Reach HCPs, at scale, across programmatic, social media and endemic sites.
Targeted TV
Target health audiences through addressable TV, connected TV and and data-driven linear TV buys.
Crossix Custom Analytics
Deeper Insights for Omnichannel Marketing
Use connected data for patient profiling, field suggestions, and more.
“Crossix provides us early audience quality and gross conversion data which helps our media partners continuously optimize and improve results."
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Jay Aiyar
Associate Director, Omnichannel Analytics
“We’re working very closely with Veeva Crossix and getting a lot of valuable insights about our HCP and DTC campaigns.”
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Nick Lucente
Executive Director, Oncology Patient Marketing
“Being able to see all of the omnichannel touchpoints with Crossix is extremely valuable."
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Bill Veltre
Sr. Director, Omnichannel Experience, Strategy & Planning, Bristol Myers Squibb
“Having Crossix Measurement implemented immediately upon launch was mandatory. Without it, we couldn't optimize or assess campaign performance.”
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Grace Rodriguez
DTC Portfolio Marketing Head, Immunology, UCB
Industry Insights
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Closing the gap: new science, new HCP expectations
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Building a modern foundation for marketing analytics
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Genentech: Using data to reach patients more efficiently
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UCB: Driving launch success with marketing analytics
Learn core requirements
5 things to look for in a marketing analytics partner
Learn how to increase ROI
A guide to audience targeting for health brands
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Five best practices to improve audience targeting
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Takeda combines top-down and bottom-up marketing measurement
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Bayer leverages patient marketing data to drive HCP engagement
