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Strategies and Best Practices for Better Customer Reference Data

Explore Key Findings from the North America Customer Reference Data Survey.
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Customer Spotlight for Veeva OpenData

Bayer shares a new perspective on the industry’s priority forcustomer reference data in these short two-minute videos.

Reduction in costs and complexity

Affiliations and hierarchy

Impact of speed

Recommendations for digital transformation

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Measuring ROI and impact

Advantages of Veeva OpenData

Industry Publications

The path to digital transformation runs through data (PharmaCommerce)

Data is the key ingredient to digital transformation (Bio-IT World)

Personalizing engagement with accurate customer data (MedAdNews)

More Customer Stories

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"It saves a lot of time. Because the solution is more responsive, easier to use, faster."
Celine, Hospital Sales Rep at Bayer France
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"By providing them with reliable data, we are empowering them to build their strategy."
Sebastien Richard, CRM Program Manager, ServierFrance
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“Veeva OpenData enables our reps to be more productive, providing us with interaction insights that we need.”
Rick Priem, Global CRM Manager
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Hear more from over 200 customers who have made the switch to Veeva OpenData.

Resources for OpenData

See key findings from the 2020 North America Customer Reference Data Survey.
Infographic See key findings from the 2020 North America Customer Reference Data Survey.
Veeva OpenData Customer Reference Data Product Brief
Product Brief Veeva OpenData Customer Reference Data Product Brief
Ensure your data provider is equipped to provide accurate customer data.
Checklist Ensure your data provider is equipped to provide accurate customer data.