Veeva Crossix Reach Segments

Reach Relevant Audiences
More Efficiently

Veeva Crossix Reach Segments deliver tailored advertising to qualified health consumers via digital, social, and targeted TV channels in a privacy-safe way.

Announced 2014 Status Mature Customers 100+

Veeva Crossix Reach Segments | Health Audience Targeting

Learn how the Network Advertising Initiative guidelines protect patient privacy

Overview

Engage targeted audiences at scale

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Veeva Crossix Reach Segments are custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. Users include life science companies, hospital systems, and OTC/ CPG brands.

Why Crossix Reach Segments

Greater scale with less media waste

Maximize new patient starts

Reach a high volume of qualified patients, with 2x higher reach across tactics.

Speed time to activation

500+ segments are available across all major publishers, targeted TV, and programmatic platforms.

Improve media efficiency

Lower your cost per new patient start by reaching qualified health audiences in a cost-effective way.

Customer Success

Trusted by leading biopharma companies

“We leverage Crossix’s advanced targeting solutions for our rare disease DTC advertising to empower patients and set them up for success.”

Mamta Chhabra, Global Associate Marketing Director

UCB

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Resources

Explore and Learn

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Health Audience Targeting Campaign Distribution Food Chain

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Five best practices to improve audience targeting

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UCB’s approach to rare disease marketing

Read case study

Addressable TV campaign increases new patient starts and adherence

Read about advertising trends

Multicultural campaigns up 66%, streaming video up 15%

Learn how to increase ROI

A guide to audience targeting for health brands