Veeva Link Key People
Essential Customer Insights for Better Engagement
Identify key experts, view their activities, and receive notifications
on the people and scientific contributions that matter most to you.
Announced 2020 Status Mature Customers 100+
![Link Key People | Deep KOL Data](https://www.veeva.com/wp-content/uploads/2024/09/product-detail-hero-veeva-link@2x-1.png)
Closing the Gap: New Science, New HCP Expectations
Overview
Highly curated profiles on scientific, digital, and clinical leaders
![](/wp-content/uploads/2024/05/product-page-image-veeva-link-key-people-v3-2x.png)
Veeva Link Key People provides deep data and insights into KOLs and their ecosystems. Medical and commercial teams use it to identify key people, view their activities, and receive notifications.
Link Key People provides 4m+ profiles containing publications, clinical trials, conferences, associations, guidelines, grants, payments, social media, news mentions, and patient mix by disease and drug class. Data is sourced from over 250k public sources, including PubMed, conference websites, and social media feeds.
Customers access the data via a web or mobile application, API, and data files. It integrates with CRM. The product is available across 85+ countries and all major therapeutic areas.
Impact
The industry trusts Link
15/20
top biopharmas use
Link Key People
11/20
top biopharmas standardized across TAs
95%
renewal rate
WHY LINK KEY PEOPLE
Better KOL engagement
Customer Success
Trusted by biopharmas,
large and small
![Advanz](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Advanz-Color-TransparentBG@2x.png)
![Alexion](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Alexion-Color-TransparentBG@2x.png)
![Astellas](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Astellas-Color-TransparentBG@2x.png)
![Bayer](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Bayer-Color-TransparentBG@2x.png)
![Daiichi](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Daiichi-Color-TransparentBG@2x.png)
![Genmab](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Genmab-Color-TransparentBG@2x.png)
![GSK](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-GSK-Color-TransparentBG@2x.png)
![Idorsia](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Idorsia-Color-TransparentBG@2x.png)
![Jazz](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Jazz-Color-TransparentBG@2x.png)
![Janssen](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-JohnsonandJohnson-Color-TransparentBG@2x.png)
![LEO](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Leo-Color-TransparentBG@2x.png)
![Lundbeck](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Lundbeck-Color-TransparentBG@2x.png)
![Menarini](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Menarini-Color-TransparentBG@2x.png)
![Merck](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Merck-Color-TransparentBG@2x.png)
![Novo-Nordisk](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-NovoNordisk-Color-TransparentBG@2x.png)
![Oyster-Point](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-OysterPoint-Color-TransparentBG@2x.png)
![Paratek](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Paratek-Color-TransparentBG@2x.png)
![Pfizer](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Pfizer-Color-TransparentBG@2x.png)
![Sanofi](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Sanofi-Color-TransparentBG@2x.png)
![Shionogi](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-Shionogi-Color-TransparentBG@2x.png)
![UCB](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-UCB-Color-TransparentBG@2x.png)
![United](/wp-content/uploads/2024/03/Product-Page-Customer-Logo-UnitedTherapeutics-Color-TransparentBG@2x.png)
Resources
Explore and Learn
Watch customer stories
Hear how customers innovate with Link
![](https://www.veeva.com/wp-content/uploads/2024/02/link-customer-stories.png)
Watch video
Bayer AG: An Enterprise Approach to KOL Insights
![](https://www.veeva.com/wp-content/uploads/2025/01/resource-tile-bayer-ag-an-enterprise-approach-to-KOL-insights-340x240-1.png)
Watch video
Daiichi Sankyo Europe GmbH: Powering AI and Analytics with Deep KOL Data
![](https://www.veeva.com/wp-content/uploads/2025/01/resource-tile-daiichi-sankyo-europe-link-key-people-video-340x240@2x.png)
Watch video
Creating a seamless customer experience with deep KOL insights
![](https://www.veeva.com/wp-content/uploads/2024/09/resource-tile-andres-diaz-genentech-video-340x240-1.png)
Watch video
Astellas: Using deep data to build stronger scientific relationships
![](https://www.veeva.com/wp-content/uploads/2024/02/Astellas-Link-Keynote-Fireside-Video_rt.png)
Watch video series
GSK: Powering medical teams with the right data
![](https://www.veeva.com/wp-content/uploads/2023/06/GSK-Powering-Medical-Teams-With-the-Right-Data_Resource-Tile-340x240px.png)
Read blog
Bayer AG, GSK, Novartis: The Enterprise Value of KOL Insights
![](https://www.veeva.com/wp-content/uploads/2025/01/resource-tile-bayer-ag-gsk-novartis-the-enterprise-value-of-KOL-insights-340x240@2x.png)
Read eBook
Four pillars of data-driven KOL engagement
![](/wp-content/uploads/2024/02/KOL-Resource-page-tile.png)
Watch demo
See Link Key People in action
![](https://www.veeva.com/wp-content/uploads/2023/07/Simple-Product-Page-Resource-Tiles_Link-Key-People_Resource-1.png)