Veeva Crossix
Precision Healthcare
Marketing, at Scale
Better plan, activate, and evaluate your
DTC and HCP marketing campaigns.
Improve Marketing Effectiveness with Veeva Crossix
Leverage modern, privacy-safe solutions across the marketing cycle – from segmentation and targeting to measurement and optimization.
Plan Based on
Data-driven Insights
Leverage the industry’s most comprehensive
network of connected health and non-health
data to gain a holistic view of your target
patients.
Learn more
![](/wp-content/themes/veeva2015/assets/img/crossix/Why-Crossix-Body-Image.png)
Activate Media Campaigns
Reach patients and HCPs across media channels. Learn more
Measure and Optimize
Evaluate audience quality, health behavior and sales impact to improve marketing performance. Learn more
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
![Veeva Crossix outlines the complex video landscape for biopharma marketers, including insights about how to target qualified health audiences and measure their ad campaigns.](/wp-content/uploads/2024/05/resource-tile-guide-to-video-for-biopharma-ebook.png)
![Veeva Crossix data dives into the latest trends in the HCP and DTC media landscape.](/wp-content/uploads/2023/09/trends-in-hcp-and-dtc-marketing-2.png)
![Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.](/wp-content/uploads/2023/07/Bayer-Leverages-Patient-Marketing-Data-to-Drive-HCP-Engagement.png)
![Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.](/wp-content/uploads/2023/05/crossix-hcp-omnichannel-engagement-trends-report.png)
![Synchronizing digital marketing and field engagement can maximize business impact. Hear from Pfizer on what it takes to lay the groundwork for success.](/wp-content/uploads/2023/12/PM360_Pfizer.png?)
![Bill Veltre, Bristol Myers Squibb, shares four tips for setting cross-functional teams up for success to achieve omnichannel excellence.](/wp-content/uploads/2023/12/PharmaLive.png?)
Crossix technology — purpose-built to protect privacy
A modern approach to data and analytics uses technology to
protect the privacy
of health information.