Events are one of the most meaningful ways to engage with healthcare professionals across the customer journey. When embedded into the overall engagement strategy, events become a gold mine of valuable insight into HCP behaviors and preferences that are core to omnichannel.

Hear Dave Yates, GSK, and Jo Cowler, Bristol Myers Squibb, as they discuss:

  • How BMS and GSK manage events within the broader mix of HCP engagement channels
  • Best practices for leveraging events to deepen customer relationships and drive business results
  • Maintaining a global core approach while being flexible for the regulatory needs of local markets

Discover how Boehringer Ingelheim, GSK, and Kyowa Kirin International streamline the end-to-end events process to gain a 360° customer view, maintain compliance in all markets, and optimize speaker utilization. Check out the eBook.

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