Events are one of the most meaningful ways to engage with healthcare professionals across the customer journey. When embedded into the overall engagement strategy, events become a gold mine of valuable insight into HCP behaviors and preferences that are core to omnichannel.
Hear Dave Yates, GSK, and Jo Cowler, Bristol Myers Squibb, as they discuss:
- How BMS and GSK manage events within the broader mix of HCP engagement channels
- Best practices for leveraging events to deepen customer relationships and drive business results
- Maintaining a global core approach while being flexible for the regulatory needs of local markets
Discover how Boehringer Ingelheim, GSK, and Kyowa Kirin International streamline the end-to-end events process to gain a 360° customer view, maintain compliance in all markets, and optimize speaker utilization. Check out the eBook.