With increased complexity in life sciences, HCPs are relying more and more on biopharma companies for the delivery of new scientific evidence.
In this video, Insights Strategist Nish Kumar, shares key findings from our latest Veeva Pulse Field Trends Report that demonstrate the impact that medical affairs has on launch. It also explains some of the methodology behind the analysis and suggestions for steps you can take to optimize your launch strategies and maximize treatment adoption.
Contact Veeva Business Consulting to learn how you can achieve data-driven launch excellence.