For pharma marketers, the future of omnichannel marketing is engagement. Hear from Sarah Caldwell, general manager of Crossix Analytics at Veeva Systems in her interview with Fierce Pharma to find out how measuring engagement can drive new approaches to omnichannel marketing, and how a holistic approach can improve marketing efforts.
Learn more about the power of connected data to execute omnichannel marketing in the 2023 Trends in HCP Omnichannel Engagement Report.