Data & Analytics

Identify, Segment, and
Target the Right HCPs

Find and reach more providers with the right data foundation.

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30%

of KOLs have no recorded interactions with MSLs

53

mergers and acquisitions in 2022 alone

81 %

of pharmas have moderate to no visibility into HCP/HCO relationships

Sources: Veeva Pulse, Avalere, Veeva

Improve segmentation and targeting with connected data

Learn how one top pharma leveraged four connected data sets to develop a unified HCP target list.

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“When you have clean, fast data, you can have better analytics. This is how we are driving more precision engagement.”

Elodie Privat
Sales Analytics and Operations Lead, Novartis Gene Therapies
Tips & Insights

How biopharma leaders identify
and prioritize KOLs and HCPs

GSK: Powering medical teams with real-time data to identify and profile the right experts

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Shionogi: Enabling the field with real-time customer data

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Paratek: The value of data-driven KOL identification

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HCP segmentation and targeting solutions

Prioritize the right HCPs with connected customer, patient, prescriber, and KOL data.

Veeva Compass

Complete suite of modern patient, prescriber, and national data.

Veeva Link

Deep data on key people and key accounts to enable more impactful engagements.

Veeva OpenData

Global reference data of healthcare professionals, healthcare organizations, and affiliations.

Commercial Analytics

Insights and analytics to inform your strategy across channels.

Veeva Network

Global master data management platform and customer master application.

Veeva Nitro

Integrated data warehouse for commercial data analytics and data science applications.

Find out how Veeva can help.

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