3 Ways Combined DAM and MLR Drive Success in Roche, Merck KGaA, and LEO Pharma

The accelerated uptake in digital channels such as remote meetings and rep-triggered emails¹ over the past few months compel life sciences companies to deliver more personalized and impactful content faster.

Combining your medical, legal, and regulatory (MLR) review process with your digital asset management (DAM) solution not only allows your company to adapt to these increasing demands for content but also streamlines workflows, maximizes its breadth, and addresses compliance.

Here are three ways best-in-class life sciences companies benefit from a combined MLR and DAM solution:

1. Improve collaboration across a decentralized organization

Roche’s merger with Genentech was the catalyst for a centralized content strategy model. Although the two companies continue to operate as separate entities, they realized they would benefit from having a centralized solution globally, and across brands.

“Imagine a world where we have a single source of truth, and that we can adjust content depending on the customer and market,” said Samantha Knott, global customer operations leader at Roche. “This was our vision for Roche and Genentech, and where we’re heading.”

With this strategic initiative, Roche and Genentech now benefit from harmonized processes, improved collaboration across multiple stakeholders, and a more consistent insight gathering approach.

2. Adapt to the ever-evolving customer journey with content tracking

An interconnected customer engagement solution provides a holistic picture of the content journey, from creation, review & approval, and multichannel distribution. Merck KGaA, Darmstadt, Germany, had this in mind when they created their “Trace n’ Track” program.

The program allowed Merck KGaA, Darmstadt, Germany, to manage content in a compliant and consistent way, enhancing content reuse and faster time to market.
Fabienne Vanderpoel, senior director of business optimization at Merck KGaA, Darmstadt, Germany, says, “With the right content journey, you can trace your material from global creation to local customer engagement. ”

3. Drive better customer experience and global-local brand consistency

“Think global, execute local” is what LEO Pharma had in mind to align creative local content initiatives with global brand guidelines and strategy.

To achieve this, LEO Pharma built an integrated digital ecosystem to globally manage its content and engagement channels. This solution and the global messaging framework they made allow markets to creatively adapt their content to the customer needs while remaining on-brand.

“Our solutions at LEO Pharma are integrated so that we can track customer engagement across channels,” said Kasper Jerlang. “This allows us to create better customer experiences through personalization, increased compliance, and brand coherence.”

Hear more tips, strategies, and learnings on digital content from Bayer, GSK, Merck KGaA, Darmstadt, Germany, Grifols, and MSD. Learn more here.

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^{1 Veeva HCP Pulse. Veeva Systems. September 2020}